There are two broad categories of keywords: Short Tail Keywords and Long Tail Keywords. To research for keywords, you can make use of a number of tools available online. The method of finding keywords is called Keyword Research on which the whole on page optimization strategy is based because when you start optimizing your content, you need to know the keyword first you are going to optimize for. So those people when a query for those keywords, your site appear, and hence the traffic comes to your site. Then only you can target and optimize your content for them. When we talk about SEO, the very first thing that comes to our mind is keywords because you need to know the keywords that people use to search for information on the search engines. Keep things natural in SEO, and you are good to go! Long– tail keywords are used to target niche demographics rather than mass audiences. What is long tail keyword? A long– tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long– tail). There are many people you will find online saying that SEO is Dead!ĭon’t give a damn to this misleading information because SEO has been changing a lot in recent years due to the frequent Google Algorithm updates, but that doesn’t mean SEO is dead rather the way of doing it is now more creative and challenging. That is why SEO comes into the picture as it helps websites rank well on SERPs.
SEO has been there for long, and it will always be there because ranking your website on Google and other search engines is indeed an art, and that is what SEO all about.Ī website that doesn’t rank on top pages for the most important keyword of its industry, then making sales or conversion is either tough or impossible.
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